A blue background with the words using the golden ratio in logo design

Using The Golden Ratio In Logo Design: Why & How?

The ancient Egyptians and Leonardo da Vinci both knew that the Golden Ratio is key to making art pleasing to the eye. The golden ratio is an ancient geometric proportion that has been found to be prevalent throughout nature. The best way to describe it would be irrational numbers with respect to mathematics. When used properly within your designs or works of art, the golden mean can create compositions that appear organic and natural-looking due to its aesthetically pleasing aesthetic qualities – so how should we implement these proportions into our own design work?

What Is Golden Ratio?

There’s a lot of math behind the Golden Ratio. But designers, artists, and photographers don’t need to be high-level mathematicians. Let’s keep it simple by using 1.618 which is what this special number equals! The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.

The Fibonacci sequence is the sum of the two numbers before it. It goes 0, 1,1, 2, 3, 5, 8, 13, 21, and so on, to infinity. From this pattern, The Greeks developed the Golden Ratio to express better the difference between any two numbers in the sequence.

How does this relate to design?

You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.

A drawing of a golden section with a circle in the center

How To Use The Golden Ratio In Design?

The Golden Ratio is a mathematical ratio that can be applied in many creative fields. It allows designers to make their work more aesthetically pleasing and harmonious, which makes the design seem beautiful or balanced without having any training in color scheming or composition. Designers use this rule by multiplying an element’s size by 1.618 for other elements of proportional importance; it also works wonders when overlayed into grids and visual systems like typography, imagery, etc. as well as layouts!

A page describing how to use the golden tattoo in graphic design

Typography & Defining Hierarchy

Typography can make or break your design. When designing anything with text, be conscious of the hierarchy and follow it using the Golden Ratio principles. This will ensure that typography is just as important as any other aspect in making a successful design.

Let’s say your body copy is 21px. If you multiply 21 by 1.618, you’ll get 33.9, meaning a header text size of 33px or 34px would follow the Golden Ratio and balance the 21px body font size.

If you want to figure out how big your body text size should be, you could do the opposite. If your header text is 25px, you can divide it by 1.618 to find the body text (15 or 16 px).

Image Composition

The Golden Spiral is a quick alternative to stop and ponder the harmony of your images. Overlay it on your work, and you can find focal points, centralize headlines for maximum impact or shift elements around to give more energy to design.

A close up of a plant with a spiral in the middle

When cropping images, it’s easy to identify white space to cut out. But how can you ensure the image is still balanced when resized? The Golden Spiral will provide a guide for your composition in any situation!

For example, if you overlay the spiral on an image before adjusting its size and position, then the focal point should be midway up one of its coils.

A blue and white poster with the words sidebar, content, layout, and


The golden ratio can help you design a visually appealing UI that draws the user’s attention to what matters most. For example, if your page highlights wide blocks of content on the left with narrower columns on the right and follows these proportions, it will make it easier for you to decide where to put important pieces of information.

Logo Design

The Golden Ratio is the key to designing harmonious and well-balanced logos. The logo of Twitter, Apple, and Pepsi are all examples of when it’s been used successfully in design!

A bunch of different logos that are on a wall

Here are some of our golden ratio logo projects You can check it out also.

A diagram of a basketball court with numbers on it
Two logos for dolphin fish, but the bigger fish is a dolphin
A white and green brochure with a clock on it
A blue and white brochure with a stylized image of a plant
A blue and white logo for a construction company
A logo for rockett management group

Golden Ratio is Everywhere

The Golden Ratio is so important to design that it should be your new best friend. Multiply a font size or any other design element by the golden ratio and you’ll go one step closer to seeing what looks good on paper, literally! You can overlay the spiral as an easy guide for proportions too–just make sure all of your designs are within 1.618 magic.

Want to design your own logo using the golden ratio? Pixelap is the place for you!

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