Using The Golden Ratio In Logo Design: Why & How?

The ancient Egyptians and Leonardo da Vinci both knew that the Golden Ratio is key to making art pleasing to the eye. The golden ratio is an ancient geometric proportion that has been found to be prevalent throughout nature. The best way to describe it would be irrational numbers with respect to mathematics. When used properly within your designs or works of art, the golden mean can create compositions that appear organic and natural-looking due to its aesthetically pleasing aesthetic qualities – so how should we implement these proportions into our own design work?

What Is Golden Ratio?

There’s a lot of math behind the Golden Ratio. But designers, artists, and photographers don’t need to be high-level mathematicians. Let’s keep it simple by using 1.618 which is what this special number equals! The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.

The Fibonacci sequence is the sum of the two numbers before it. It goes 0, 1,1, 2, 3, 5, 8, 13, 21, and so on, to infinity. From this pattern, The Greeks developed the Golden Ratio to express better the difference between any two numbers in the sequence.

How does this relate to design?

You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.

How To Use The Golden Ratio In Design?

The Golden Ratio is a mathematical ratio that can be applied in many creative fields. It allows designers to make their work more aesthetically pleasing and harmonious, which makes the design seem beautiful or balanced without having any training in color scheming or composition. Designers use this rule by multiplying an element’s size by 1.618 for other elements of proportional importance; it also works wonders when overlayed into grids and visual systems like typography, imagery, etc. as well as layouts!

Typography & Defining Hierarchy

Typography can make or break your design. When designing anything with text, be conscious of the hierarchy and follow it using the Golden Ratio principles. This will ensure that typography is just as important as any other aspect in making a successful design.

Let’s say your body copy is 21px. If you multiply 21 by 1.618, you’ll get 33.9, meaning a header text size of 33px or 34px would follow the Golden Ratio and balance the 21px body font size.

If you want to figure out how big your body text size should be, you could do the opposite. If your header text is 25px, you can divide it by 1.618 to find the body text (15 or 16 px).

Image Composition

The Golden Spiral is a quick alternative to stop and ponder the harmony of your images. Overlay it on your work, and you can find focal points, centralize headlines for maximum impact or shift elements around to give more energy to design.

When cropping images, it’s easy to identify white space to cut out. But how can you ensure the image is still balanced when resized? The Golden Spiral will provide a guide for your composition in any situation!

For example, if you overlay the spiral on an image before adjusting its size and position, then the focal point should be midway up one of its coils.

Layout

The golden ratio can help you design a visually appealing UI that draws the user’s attention to what matters most. For example, if your page highlights wide blocks of content on the left with narrower columns on the right and follows these proportions, it will make it easier for you to decide where to put important pieces of information.

Logo Design

The Golden Ratio is the key to designing harmonious and well-balanced logos. The logo of Twitter, Apple, and Pepsi are all examples of when it’s been used successfully in design!

Here are some of our golden ratio logo projects You can check it out also.

Golden Ratio is Everywhere

The Golden Ratio is so important to design that it should be your new best friend. Multiply a font size or any other design element by the golden ratio and you’ll go one step closer to seeing what looks good on paper, literally! You can overlay the spiral as an easy guide for proportions too–just make sure all of your designs are within 1.618 magic.

Want to design your own logo using the golden ratio? Pixelap is the place for you!

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Print Design: Essential Tips For Creating Print Design

Print design is known as the subset of graphic design, which is a unique form of visual communication. It is used to send your message to your audience in graphical form. When the final shape is formed by using a stamp or dye to impress the paper’s surface, it can be regarded as printed matter.

As a marketer/developer, you need to learn a few things to create print materials, including creating documents and preparing files for print service providers. In this article, we will discuss the essential tips to ensure a perfect print design.

Back To The Basic

Keen, neat, and organized, you can’t go wrong. Create visual harmony through not only an element but also the best element you can find. Choose high-quality fonts and images, a soft color palette, and a baseline grid.

The menu layout template uses critical elements to create an attractive atmosphere on the page. Mix fonts of different sizes to gain visual interest. By your side without making a mess. Some template is a great excellent examples of using multiple fonts. When placed neatly, they can make the design more harmonious.

Don't Forget To Apply The Grid System

Whether you are designing a page or a few hundred pages, the grid is essential for creating a layout. You can use the grid to arrange text and images to make the page look neat and clean. The structure consists of intersecting horizontal as well as vertical lines. If you want to make the page complicated, add angles or curves.

Whenever you pursue it in a project, a clean page is created. Even if the lines look like constraints, it depends on your creativity. The grid is open to various options that we can use. For example, the designer sometimes uses the grid just like he uses multiple layers in the document. Create depth and keep the page clean and minimal.

Use Vector Artwork Or High-Resolution Image

Assets are critical to successful print design. People are often eager to find images for their projects and search for open-source images on the Internet, pay for mediocre photos, or hire designers to touch them. This one usually has a resolution of 72 dpi, so what? It looks great on the screen, which means it can print well, doesn’t it? Incorrect.

The 72 dpi screen display is very different from real life, and you want people showing your work to notice. So what is the solution? Always use high-resolution vector or bitmap images. Explain raster and vector.

For print media, the standard is 300 dpi. 100% beautiful, but start to pixelate 125% or more. 72 dpi images for the web will degrade faster and almost always print poorly. The vector image is based on mathematical calculations. There are no pixels here, only numbers. The vector image looks smooth and beautiful in the size of the map. It is on the wall. If you want to place the logo on the side of the space station, you need to use a vector. It is best for solid colors and illustrations, so before you start printing your project, first The things to consider are: Is your work high resolution? Is the logo transparent? Is it clear on postcards or posters? Banners or space stations?

Be Careful About Color

We have seen a colorful world. Some parts are beautiful, and some are sticky. The more flowers you need to deal with, the higher the risk of something showing up. You are also risking making the text difficult to read.

Let us face it: if your phone number cannot be read, you will not be able to answer the call. If you think you want to print in a different process, you can reduce the number of colors used, saving money. For example, if you use a single-tone or two-tone design, you can get different quantities of offset and letterpress printing at a lower price. What if there are three, four, or five colors? Successful print design is related to communication. So if in doubt, keep it simple.

Avoid Borders As Much As Possible

If you are looking for a way to add interest to a simple design, you might think that adding a decorative border around your copy will add a touch of elegance. No doubt, but the edges must be done correctly. Otherwise, you may mess up the document and make the design unattractive. Like other elements in the layout, you want them to stay within 0.25 inches and keep the text safe. If the registry is changed, the jagged edges will stand out like a sore thumb and ruin a successful design.

Also, don’t try to put too many copies in the frame; just add the essentials. You can always add a URL as a call to action in response to an incident or request more details. Another thing to keep in mind: when working on a computer screen, people think this design is excellent, but if the copy is framed in some way, it will look great. After cutting, the frame of the product is natural.

The specific design works: If you pay for the printed proof, you will get more responses than the proof you see on the screen. Perhaps for all of us, eliminating borders is a better choice.

Time To Proofread

This sounds like an obvious suggestion, but it cannot be overstated-one of the biggest pitfalls of printing designs in physical form is making stupid mistakes because, unlike the Internet, you cannot go back and fix them. You just wasted your money. Of course, you need to check the spelling at work, but the spell checker can only provide you with 75% spelling. It does not detect many grammatical errors, it does not notice whether you spelled nouns such as company names correctly, and it does not know whether you use the wrong homophones such as “Sie” (if there is “us “(Or his)) use / there, is / su, etc.) Also, spelling errors are not the only mistakes that will mess up your print layout. You should double-check the kerning. You need to double-check the punctuation before submitting (Is this the correct form of the hyphen? Should you use wise quotes or stupid quotes?)

Try To Be Versatile

Things will change: a new boss appears and disrupts your entire workflow, or your designer says it’s time to rebrand. Your needs in one place may not reflect the needs of another: your design and all printing methods. For example, you should not set the primary color of your brand to metallic.

You need fast digital printing, invoice, menu, letterhead, t-shirts, roll-up banners, product packaging, and billboard: it will not appear on the logo. Therefore, in this case, you want the brand’s primary color to have certain recognizability, but it can be reproduced in different environments. Ensure that all printing resources are consistent when NT starts, regardless of a specific process or computer. There are many different ways to print additional business resources and office supplies, and the details are essential.

If you follow our techniques to create high-quality printed materials, we guarantee that they will look great. But this is the bonus tip: don’t wait until the last minute! Our portfolio is used for successfully printed design samples of various products, from business cards to posters, to wedding stationery and brochures.

Conclusion

If you are not familiar with print design, this will confuse you. Do you want to prepare and create a plan that works well on paper (which is a daunting task in itself!), but you also need to make sure that your project is set up correctly for printing because you try to do it in a certain way to avoid many misprinted design minefield often admitted by beginners. You need to consider the color profile, resolution, size, type of black, the application of your choice (such as Photoshop, Illustrator, etc.), and of course cropping. We found that there is not enough information to handle it properly. But, after reading this article hoping that you will get all the relevant information you are seeking. If you love this article, don’t forget to share. Also, you can share the option in the comment section below.

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Things To Consider When Hiring A Design Agency

You need a particular design, and you need it right now! Either your boss hired you to find a design agency, or you need it for your website. There are many ways to find a design agency. You have established a relationship with them: You ask a friend or colleague, “Who made your website?” or search for a “design agency” on Google to see which SEO puts it on the homepage. Through the design agency, you need to determine which is the best option. Well, on the other side of the fence, here are a few points to help you make the right choice.

Determine What You Need

Before starting the search, it is essential to understand what you will need. Marketing and Development agencies have entirely different functions. The agency must be cautious because when doing digital marketing, you must pay on the same page. If your demand suits them, then you can proceed.

Look For Skills Outside Of Core Disciplines

Ask the design agency about their skills and experience. Are you just listing projects or discussing responsibilities and results? Find a true passion for your work. What they see on your website and the role they play. Find out who they work with and what services they provide outside of core disciplines.

For example, some design agencies are also excellent writers. But no one can do everything. They will likely be working with the internet, including web developers, marketers, and photographers. Before discussing your project, evaluate how the candidate interacts with your company, market, and target audience. It would help if you were prepared to understand your concerns and long-term perspective so that they can make more persuasive suggestions. They are willing to help you because they know that things are going well and will benefit everyone in the long run.

Availability

If you are hiring a local design agency, they should meet with you to discuss your needs in person, and so should you. Through dialogue, you can learn a lot, not just the important ones. Knowing you, your product or service, your audience, your industry, and your competition is essential. In addition, reflecting on your attitude, personality, and style in your work is not entirely suitable but gives you real responsibility. This requires a balance between accessibility, open and honest communication, and sometimes maintaining a sense of intimacy.

Costs & Billing Expenses

Take the time to figure out how much professional design agency services cost and determine a realistic budget before contacting anyone. Most people will not hesitate to pay $100 per hour to the stove manufacturer or auto mechanic. However, no one can say that your company’s public image is not that important. Although the cost of inexperienced design agencies may be lower, some design agencies are often slower and may require more labor and guidance. This means you will spend more time.

Experienced design agencies charge higher hourly wages but often require less guidance, work more efficiently, and pay more attention to best practices. They also keep in touch with industry experts, suppliers, etc., and can help you find the right resources to complete your work. Finding the cheapest designer will be attractive. But in reality, you can pay more over time or in the comments. Billing fees should be weighed against other factors. Avoid people who underestimate the quality of service or offer significant discounts to grow your business.

Industry Experience

Hire an agency experienced in design or service providers should have a detailed portfolio of their previous jobs in various industries. Before hiring a freelance design agency, please check your portfolio to see if their previous work matches yours. Even if you do this on a small scale, you should consider continuing to use them.

Interaction

Design agencies need to know how to interact with customers and ask the right questions for their design tasks. Starting from the designer’s end, there should always be clear communication on project plans, issues, and requirements. If it is a mature design service provider, please check the “testimonial” section on the website. Find out what your former customers have said about their service and professionalism. Or check his views beyond the traditional wisdom websites. These communicate a long way in negotiations, from the outset of the development of the personal skills profile of the customer.

Expectations

The typical job types, delivery schedules, review status, and compensation methods you will need to ensure that the agency you hire understands the marketing needs and trends based on your brand positioning and value. Are you required to cut the date sheet after the issue date? Or pay by bank transfer? What information is needed to issue an invoice? Every little detail has been carefully discussed to create the correct expectations for both parties.

What Is Your Strategy For Achieving The Outcome?

It’s important to note that an agency that guarantees results at the bottom of the channel is dangerous: the benefit of hiring a design agency in most design activities is that it can attract new customers by creating meaningful designs. The agent never promises to increase your indicators from bottom to top. Therefore, please be sure to abide by these commitments. Keep it in mind, any agency that tells you about their service correctly will be up-and-coming. The main thing is, you need to adjust your designs with your strategy.

Commitment

Research appropriately about their background before hiring an agency. Ensure that they are respectful about their commitment. If you give an order that you need within 7 days, but if you don’t receive it even after 15 days, it’s not an excellent sign for your business. So, the things you need to do is check out their previous customer reviews to get an idea about them.

Leveraging Cutting-Edge Equipment For Business Excellence

Metrics count, and if you’re going to rent a design agency, you need to recognize what equipment they’re using. Ads campaigns are just like any marketing campaign; they require the best design to attract customers. This is why the organization you go together with needs to use the proper equipment to make the revel in worthwhile.

You want to recognize approximately conversation equipment too. How will they create your recent marketing campaign posts? Gmail would make possibly paintings for a few companies. However, a device like Slack is constructed to keep the conversation flowing and everybody on the same page. These may also appear to be needless information to inquire approximately. However, they assist you to differentiate standard organizations aside from the pinnacle players.

Is Their Reporting Effective?

Reporting is essential to achievement whilst setting updating together along with your organization of choice. A music file of robust reporting can display how prominent an organization is with its customers. The ultimate component you want is an organization that makes huge guarantees, failing to record the reality if a marketing campaign flames out. Although every organization reviews their customers differently in phrases of frequency and format, you need to be stored withinside the loop continually. A trustworthy organization will offer you a baseline record, after which personalize it to something aim you’re looking to achieve.

This should imply a selected record of approximately your website’s particular traveler numbers, how significant deal of time traffic spent for your site, or if you’re looking to raise PPC results, your cost-per-click, and conversions. Be conscious that a few statistics, like social media and content material revenue, are notoriously challenging for organizations to record returned to customers.

Conclusion

Design agencies’ task is one of the most underrated professionals in this era. We say that in today’s digital world, content is king. Therefore, if the content is king, then the design is the essential makeup. The king’s costume designer: make it decent and desirable. Today, every company, big or small, needs professional and experienced graphic designers to achieve its business goals. Therefore, it is essential to check some basic characteristics when hiring a design agency. So, after reading this article, hoping that you got an overall idea about the things to consider when hiring a design agency. Now, we hope you will hire an agency by considering the mentioned term, which will be helpful for your business. If you love our article, don’t forget to like, comment and share.

Logo Design vs. Brand Identity vs. Branding: What’s The Difference?

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

What Is Golden Ratio?

How To Use The Golden Ratio In Design?

Typography & Defining Hierarchy

Image Composition

Layout

Logo Design

Golden Ratio is Everywhere

Back To The Basic

Don't Forget To Apply The Grid System

Use Vector Artwork Or High-Resolution Image

Be Careful About Color

Avoid Borders As Much As Possible

Time To Proofread

Try To Be Versatile

Conclusion

Determine What You Need

Look For Skills Outside Of Core Disciplines

Availability

Costs & Billing Expenses

Industry Experience

Interaction

Expectations

What Is Your Strategy For Achieving The Outcome?

Commitment

Leveraging Cutting-Edge Equipment For Business Excellence

Is Their Reporting Effective?

Conclusion

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