A bunch of green and white manual on a table
Fuel Your Passion
Green Fuel: A Unified Brand

Consistency for Green Fuel

Brand style guide cover for Green Fuel. The design features a clean, modern layout with a green and white color scheme. The top-right corner includes the Green Fuel logo and slogan, "Fuel Your Passion." The center highlights the title "Brand Style Guides" in bold white text on a green background. Contact information is displayed at the bottom, listing the address, website, email, and company number. Minimalist graphic elements, like lines and dots, add visual interest.
Table of contents page from the Green Fuel Brand Style Guide, featuring a green and white layout with bold headings. The title "Table Content" is displayed vertically on the right. The list includes ten sections: Introduction, Logo Mark & Guide, Logo Size & Variation, Logo Limitations, Color Guideline, Typography, Corporate Stationery, Media Applied, The Imagery & Color Effect, and Summary. Each section is numbered with bold green digits and accompanied by short descriptions. Decorative lines and a minimalist design enhance the page's modern look.
A visually appealing green and white page that highlights the word "introduction" in a bold font.
Logo design and guide for Green Fuel, showcasing a green and black geometric leaf design with text "Green Fuel Fuel Your Passion" on a grid background.
Guidelines for logo size and variations of the "Green Fuel" branding, featuring different dimensions for large and small versions, with specific widths and minimum sizes for print.
Graphic titled "Logo Limitations" showing improper uses of the "Green Fuel" logo, including stretching, distortion, and incorrect background placement.
Color guideline chart displaying tone color guide with green and gray shades, including CMYK percentages for each color.
A timeline showcasing typography guidelines that emphasize brand personality and visual identity. The text includes examples of various font styles such as Regular, Bold, and Barlow Condensed, along with their characteristics and inspirations from California's public signage. The layout features uppercase and lowercase alphabet letters showcasing each font style.
A graphical user interface displaying a business card and ID card design for "Green Fuel," featuring the text "Fuel Your Passion" and details for Nick Dan, Founder. The dimensions are stated as 3.5 x 2 inches, with additional notes on professionalism and company pride reflected in these designs.
A graphical user interface diagram displaying various features of a media application, including sections labeled "Media Applied," "Green Fuel," and "Engagement with Media Applied." The design includes references to a laptop, new apps, multi-channel campaigns, real-time analytics, and other branding elements.
A graphical user interface displaying a section titled "The Imagery & Color Effect." The content describes the brand's visuals as genuine, diverse, and energetic, with a focus on natural expressions and movement. The color palette features warm tones, high contrast, and vibrant pops of color. Natural light is emphasized for grounding images, while subtle overlays provide a polished yet authentic look. Included are tags for text, screenshot, person, and camera.
A graphical user interface displaying text elements, including a short summary, company name "Green Fuel," contact information (address, phone numbers, and email), and notes about a style guide for branding consistency across platforms. The design incorporates various font styles.

Guiding Green Fuel’s Identity

Excited to unveil the brand guidelines for Green Fuel! This project brought their vision to life by blending sustainability with design precision, creating a cohesive identity aligned with their mission. Each element from typography and color palette to logo and tone was thoughtfully curated to reinforce Green Fuel’s commitment. Proud to support Green Fuel in making a lasting, meaningful impression across all platforms.
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Client
Nick & Daan
Release Date
January 6, 2021